Mission ⛰️

To design a brand and their product:  a sound based lightning backpack that is anti theft, easy to use while still having the ability to personalize their backpack.
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My Role 🧗

As the designer for both the brand and the physical backpack, I had to find a good middle ground with aesthetics while also reaching the design criteria that we wanted to in order to reach our blue ocean.
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Assessing the Market

When we assessed the market, we saw that a company made for raves had an interchangable backpack cover (left).
We thought.. what if it was customizable? What if the backpack was a display instead?

We wanted to have a backpack that would be able to be sound reactive and customizable. The decision was to create a backpack that would be able to pick up sound but also be able to upload GIFs and animations to display on the outside of their backpack.

Sketching It Out

While sketching, I came up with multiple different ideas. Though not a raver myself, I interviewed some people that were avid rave goers to just once in a while ravers.

I found that theft was the biggest issue at raves, where backpacks and waterpacks were constantly getting robbed. There would be a slip of hand and the phone that was in the side pocket would be stolen. –that created criteria 2, theft prevention designs.

Going through interactions and testing

After going through manufacturing, we took it to a rave to understand thoughts and experiences. Through that, we realized that the android panel that we used was not giving us smooth graphics as much as we want. We ended up switching to a matrix panel that allowed for more customization and was also cheaper for production. 

Product is currently in manufacturing.
Stay Tuned!