Increasing Accessibility on Spotify for the Hearing Impaired

An accessible responsive feature for the Spotify platform.
Duration
Role
Team
1 week
• UX Design
• UI Design
• Visual Design
1 Designer

Background

Hearing loss is an emerging concern that frequently escapes our attention, especially within younger generations. This condition is not brought to light as much while it truly merits in our daily lives. Whether experienced from birth or as a consequence of factors like aging or exposure to noisy environments, such as concerts, hearing loss impacts a diverse spectrum of individuals. Typically, sensorineural hearing loss begins with a diminished ability to perceive high-pitched sounds, while conductive and neuropathy spectrum disorders can manifest at various pitches.

Problem Space

Because hearing loss can range in different severities, from slightly hard of hearing to fully deaf, many music platforms don’t take into account that fully deaf people can still enjoy music.

On the Spotify platform, there is a feature in settings where it allows users to adjust equalizers for different frequencies. Though this is a good feature, different types of genres and songs would require different frequency enhancements. 

My Solution: DJ Mode

DJ Mode is a feature that allows for sound waves, musical visuals and lyrics to be seen while the music is playing
The equalizer feature allows for users to increase specific frequencies to different decibel levels so it fits their levels of hearing.
The song description feature offers users a glimpse into the currently playing song and the option to access a more comprehensive description about melodies, bass and more.

Process

Research

Ideation

Design

•  Competitive analysis
• Key Takeaways
• Userflow
• Feature Ideation
• Low Fidelity
• High Fidelity

Research

First, I tried to see if the Spotify platform had any features that were tailored to users with hearing loss, but only found  an equalizer and mono audio. In addition, the user had to go deep into the settings in order to use this feature.

Through extensive research on hearing and the brain I was able to come to a couple conclusions about how the hearing impaired enjoy music. I also conducted a competitive analysis of other music platforms that were specifically made for the hearing impaired.
Through extensive research on hearing and the brain I was able to come to a couple conclusions about how the hearing impaired enjoy music. I also conducted a competitive analysis of other music platforms that were specifically made for the hearing impaired.

Key Takeaways:
1. Hearing loss is dependent on frequencies and the loudness, or volume is based off decibels.
2.User with complete hearing loss like to rely on visual aids or sensory aids, such as feeling the beats of the bass to feeling the tempo of the music.

Now, how might we incorporate what we learned to benefit the users while keeping company branding?

Ideation

In designing the user flow, my primary aim was to maintain brand and flow consistency. Nevertheless, my key focus was on refining the song and track view experience to ensure that each song, regardless of its genre, could be personalized to suit the user's specific hearing preferences.
Applying the information I learned from research, these are the features that I opted for:

1. Musical visuals: I decided that there should be a visuals of the music, where sound waves for melodies, harmonies and bass could be visually interpreted.
Through visual information processing, users can gain the ability to perceive the music's rhythm, tempo, loudness, and softness, enhancing their overall music enjoyment.

2. Personalized equalizers: For each song, enhancing the listening experience for users with and without hearing impairments by tailoring the audio to individual preferences and optimizing audio quality.

3. Detailed Song Descriptions:
Through cognitive empathy, detailed song descriptions enhance the music listening experience for both users with and without hearing impairments by providing valuable context and insight into the music.

4. The title of "DJ Mode":
Labeling this mode as "DJ Mode" not only encourages users of all hearing abilities to engage with it, but it also avoids singling out individuals with hearing impairments.

Design

Low Fidelity Wireframes
While designing, I made sure to keep the original designs, but asking myself how might I add to it?
I kept their original design of having the song description or artist information cards at the bottom as the user scrolls down, but added the song description feature.
High Fidelity Wireframes
In the high-fidelity wireframes, I prioritized consistency with Spotify's branding by incorporating a gradient effect for the lyrics and matching the colors of the sound waves to the song track cover, ensuring harmony with Spotify's background color based on the album cover.

What I Learned

Many designs often overlook accessibility for all users, and while it can be challenging to create projects that cater to everyone, this undertaking has shown me that designing with accessibility in mind means designing for everyone, highlighting the significance of empathizing with users who have specific needs and pain points, especially when their requirements are imperative.
I found this project highly rewarding, as it provided me with the opportunity to explore and implement accessible solutions and features!

View The Prototype

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